When COVID-19 brought the global travel and hospitality industry to a halt, companies made incredible strides to rapidly respond to the crisis. Employees adjusted to a never-before distributed workforce, companies invested in technology to meet new traveler expectations, and health and safety came to the forefront.

Today, travel and hospitality companies are looking toward recovery. But the travel experience in a post-COVID world is likely going to look quite different. A new mandate to take care of traveler and employee health is key to rebuilding trust and excitement to travel again. New processes, transparency, and access to real-time data will set the runway for success.

This guide is designed to help you embark on your recovery journey. We compiled a list of recommendations, based on Salesforce’s experience helping the world’s largest travel and hospitality companies rapidly respond to the crisis as well as learnings from helping businesses of all sizes across sectors. Let’s get started.