Why Your TPM Solution Is Going To Fail

The past 30 years has been a revolving door of solution providers claiming to help companies better manage trade investments and improve returns on those investments.

Yet even with these solutions deployed, there has been little to no improvement in key KPIs. Meanwhile, technology adoption wanes and Excel continues to be the number one technology enabler of Trade Promotion Management.

There is a way out of the 3- 5 year cycle of deploying a new TPM solution, watching it fail and then reverting back to Excel. The new normal requires a new way of planning… one with a born-on-the-cloud, scalable platform.

Download the TPM white paper to learn more about how CPG peers are breaking the cycle.

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