Survive Today and Thrive Tomorrow: How to set your creative team up for lasting success
When your company experiences a setback, it’s tempting to push long-term creative campaigns and branding initiatives to the back burner. But it’s possible to survive a crisis and lay a strong foundation for future growth at the same time. This eBook for creative leaders shares four strategies that have helped brands get through a crisis and come out stronger on the other side.
In this eBook, you’ll learn:
- How to avoid the pitfalls of “short-termism.”
- Why solid brand guidelines make scaling easier.
- How to nurture creativity during a crisis — and why it’s important.