The air freight business has always been challenged by the very operating model of the business. A significant share of global air cargo is ferried in the available belly space of passenger aircraft. Large scale commoditization of the offering has led to diminishing yields – even while costs continue to rise. There is a significant opportunity for cargo carriers and GHAs to derive higher returns from their cargo product by focussing on differentiated offerings and an elevated customer service that goes along with it. “Special Cargo” is the smart way to productize the air cargo service such that it is tailored to meet specific needs of specific markets.
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