Driving sales in beauty, beverages, and everything in between
There’s no denying that the era of shopping on social — a.k.a. social commerce — is in full swing.
Our research shows that 80% of shoppers say their time on social media has increased significantly over the past year (social distancing, anyone?), and 76% have found themselves very influenced to shop on these platforms.
But for brands to take advantage of this newly booming shopping channel, we first need to understand why and how shoppers are using it:
- Are people looking to browse on social media or actively buy?
- What kinds of products are they shopping for?
- Which platforms do they buy from most?
- How do social influencers affect their interest in products?
- Which social shopping experiences interest people the most?
To answer these questions, we surveyed over 14,000 shoppers from our global Influenster community. This e-book explores what these shoppers had to say — and how brands should respond to these evolving trends in social commerce.