Conversational AI is causing the “third wave” of technology disruption for businesses and consumers. The first disruption happened in the 1980s with the wide distribution and adoption of desktop computers. Keyboards became the primary human-to-machine interface. The second wave came with the advent of mobile devices driving the adoption of touch, tapping, and scrolling as an interface. The third wave is coming in the form of a sound wave, and the ubiquity of voice assistants is fueling a meteoric rise in conversational AI solutions for products, apps, and services for companies spanning all industries, geographies, and sizes. The preferred human-to-machine interface will soon be voice. That’s why today, every company needs a voice strategy and a path toward its own conversational AI experiences.