The role of the digital product has evolved as customer expectations have shifted to digital-first or digital-only experiences. In this environment, large portions—if not all—of the customer journey are dependent on digital touchpoints. In other words, for brands that want to create great experiences, deploying and maintaining great digital products has become de rigueur.
Easier said than done, however. The fact is, no aspect of business moves faster than digital products and services. The development and introduction of entirely new classes and types of digital products is unceasing, as businesses constantly refine how these products are used, what features they contain and what value they need to deliver.
Amplitude, Amazon Web Services (AWS) and Slalom have formed a “super group” that has the experience, skills and expertise necessary to provide the next-generation digital analytics stack that will result in best-in-class digital products.
Download our whitepaper to learn more.
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