How fast-casual chain Which Wich is getting nimbler with its marketing in 2022 (Ep. 1)
First it was COVID-19, then it was labor shortages and supply chain issues. Restaurant marketers over the past couple of years have felt the need for rapid communication and agility more so than perhaps any other industry—and those who prioritize digital transformation are weathering the winds of change most successfully.
In this first episode of Vertical Reality: Restaurant, Epsilon’s Armita Ayrempour and Brian Gianonne connect with Stacey Floberg, director of marketing at Which Wich Superior Sandwiches, to discuss how restaurant marketers can use digital to ensure they’re consistently putting the guest first with consistent communication around industry shifts, coordinating fluidly between franchises and getting accurate measurement around performance.
Listen to learn how restaurant marketers can up the nimbleness of their efforts in 2022.