State of Inbound Marketing Trends
Introduction
Foreword from Kipp Bodnar, CMO of HubSpot
The past few years have seen major changes in the way people communicate, shop, market, and sell.
Currently, my Twitter profile picture is an NFT. We have an exciting new podcast, Marketing Against the Grain, that’s part of the HubSpot Podcast Network and our new Creators community, and I’m learning about Web3. These are all things that have emerged or exploded in the past year or so, and at HubSpot — we’re all in on the future of marketing.
As we do every year, we collected data on all things marketing in 2022. We found that creators are dominating as an engaging, specialized channel to connect with niche audiences, short-form video continues to boom, and marketers are getting more efficient with their workflows and processes. Take a look at the insights and takeaways to learn how to market your business, connect with the right people, grow your audience, and cater to today’s buyer.
Thanks for being part of the HubSpot community. We can’t wait to see what’s in store for marketing and the creator economy.