Executive summary

This eBook outlines the path to excellence in personalised customer experience. You’ll learn why stepping up your personalisation game is essential to survival in today’s digital economy, and how businesses in diverse industries are meeting and exceeding their key business objectives by executing next level personalisation strategies and technology.

We’ll then dig into the ‘how’ and discover why future-proof personalisation must meet three criteria: end-to-end, real-time and at scale. You’ll learn the necessary capabilities – data, content and journeys – to support this transformation.