The business value of personalisation.
Retail
Retailers that can leverage a unied view of the customer to deliver end-to-end personalised experiences see 10x the conversion rate of those that don’t, and 8x more revenue by visitor.
Telecoms
Adobe customers in the telecoms
sector that prioritise personalisation
at scale have seen an overall
increase in customer lifetime
value of 35%, driving conversion
by more than 130%.
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