Product Experience Management (PXM) for Dummies
Customer experience has become the centerpiece of most marketing strategies today. Marketers have begun to realize that it’s the biggest differentiator a brand or a retailer has in today’s overcrowded market. And great customer experience starts with a compelling product experience. Customers have their pick of channels, so standing out among the crowd with relevant product information is imperative.
For this reason, Product Experience Management (PXM) tools are a necessity. You want to be able to compete on all the shopping channels and new marketplaces that arise. The ability to prepare your product catalog to flow into every channel in the required format is no easy feat. This book was created to address this problem.
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