How Microsoft Shifted from Support to True Engagement with Khoros Communities
Though technology giant Microsoft offered general support on their website and by phone, they wanted to evolve their customer support strategy to not only help customers with products, but to engage with them, too. To support their customer engagement strategy, they decided to partner with Khoros to build a branded online community.
Read the case study to see how Microsoft grew their community activity by 600%, resulting in reduced response times, increased solution rates, increased customer satisfaction, millions of dollars saved through call deflection, and benchmarking data to measure success with future online communities.
Khoros is a global leader in digital-first customer engagement software. We build enterprise software for digital customer service, online brand communities, and social media management — differentiated by award-winning services with 20+ years of experience. Over 2,000 brands, including 52 of the Interbrand 100 companies, use Khoros to power approximately 500 million daily digital interactions, and create customers for life. Khoros has over 10 industry awards from TrustRadius, Stevie Awards, G2, and more. Khoros, built from Spredfast + Lithium, is part of Vista Equity Partners with nine offices globally.