Learn 8 ways to respond to negative reviews
How you choose to respond to customer criticism speaks volumes about your brand values. The wrong reply can come across as combative or defensive. It can even do more harm than the original review. But the right reply can show the original commenter — and anyone else who reads their review or post — that your company is proactive, genuine, and committed to customer service.
Almost every product, brand, and company out there has received at least one negative review, if not more. When the iPhone was launched in 2007, several top tech sites called it “a major disappointment.” They complained it was “fundamentally flawed” because no buyer would want to surf the web, listen to music, and make calls on the same device.
At Bazaarvoice, we are firm believers that instead of trying to hide from negative feedback, brands should embrace it. The first step is learning how to look at customer criticism in a new light.
Want to learn more? Watch our free webinar to learn:
– The 8 golden rules for responding to negative feedback
– Ways to enable your customer support team to respond
– How to prioritize feedback to respond to positive reviews