The Anatomy of SaaS Pricing Strategy
Companies pour blood, sweat, and tears into making a great product. They spend countless hours and scarce resources to bring in new customers. Yet most SaaS companies don’t know what they are worth to their customers or how to best to communicate this.
If your company doesn’t have a pricing strategy, you don’t understand who your customers are. You have no idea whether you’re driving them away with poorly framed pricing and packaging system, or missing the chance to exponentially grow your revenue with higher but more accurate prices. You’re leaving huge revenues on the table, which makes you vulnerable to sudden disruptions that can sink your business.
In The Anatomy of SaaS Pricing Strategy, we’ll walk you through creating a pricing strategy for your business. If you haven’t put thought into your pricing before, this first chapter will show you why an effective pricing process is one of the most efficient levers of growth to maximize value from each customer.