Data Protection Trends Report 2023

Introduction

In late 2022, an independent research firm completed their survey of 4,200 unbiased IT leaders and implementers on a variety of data protection drivers, challenges and strategies. This broad-based market study on unbiased organizations across 28 countries is conducted annually on Veeam’s behalf to understand how the data protection market continues to evolve, so that Veeam can ensure product strategies and market initiatives align with where the market is going.

The global data protection market continues to grow, with respondents revealing that their data protection budgets will increase by 6.5% for 2023. That is notably larger than expected when compared to how Gartner* predicted a 5.1% increase in overall IT budgets and the IDC** predicted a 5.2% increase in overall IT spending.

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