The upcoming year presents a big opportunity for community centers to level up their experience and expand by understanding more about, and adapting to, changing consumer priorities.

Knowing who your community is and what they think is key to engaging and increasing their participation. As you plan your programming for upcoming sessions, do you know enough about who you are trying to reach?

Well, we think you could always know more!

That’s why we surveyed consumers to find out their opinions, attitudes and plans for their own and their family’s participation in activities and programming at local community centers. Through our research we discovered: 

• Consumers’ perceptions of community centers 
• Their attendance patterns in the last year
• Their plans to spend more or less time doing activities 
• Whether they plan to spend more or less money next year 
• And what preferences they have when it comes to experience 

Through these insights, we were able to identify key opportunities and trends that you can apply to your planning now, to attract more of your community and increase participation for those who are already engaged.

Section 1: Opinions and attitudes
Section 2: Knowledge & Use
Section 3: Consumer preferences