Inside a clean room: Solving classic CPG media activation challenges
CPG marketers, do any of these requests sound familiar?
“We’re launching a new product and need to find the right buyers.”
“We need to drive growth by stealing share from competitors.”
“How do we convince current buyers to buy more?”
Classic!
But CPGs face a unique set of challenges that can make executing these requests difficult. A lack of first-party and person-level transaction data leave marketers in the dark, struggling to activate efficient media campaigns. Enter, the clean room.
In the webinar, experts from Epsilon and Circana go inside Epsilon’s Clean Room to demo how marketers can use the tool to access unparalleled data and insights for better-performing campaigns. Marketers will walk away from the webinar having learned:
- What is a clean room, and how they benefit CPGs.
- Overview of the profile and transaction data available in Epsilon Clean Room that fuel audience insights.
- Step-by-step demonstration on how marketers can harness clean room technology to turbocharge their media planning and activation.
- Individual case studies detailing how our clients used a clean room to find new customers.