OTT 101: Metrics that Matter for Marketing
Marketers must increasingly rely on data to create better content, learn more about their target audiences, and optimize campaigns. But, because data often lives in silos on disparate platforms with no single source of truth, it can be time consuming and tedious to aggregate this data. It’s even harder to analyze it, and harder still if you’re also publishing streaming video. When you can combine all your social media and streaming data into one place, you can spend less time aggregating data and more time actually using it for insights and decisions.
Read this blog post to find out what metrics matter most when you can focus on utilizing your data.