Conviva’s State of Streaming Q1 2021
There might be a new normal for streaming. A new normal that sees big screens dominate viewing as people watch less on smaller, mobile devices. A new normal where social investment is paramount and the powerful confluence of social, streaming, and advertising can no longer be ignored. A new normal where viewers watch when it’s convenient for them rather than following regularly scheduled programming live. While many trends continued in the first quarter of 2021, new directions appeared for the burgeoning industry.
Conviva’s State of Streaming report is based on data from over 500 million unique viewers. You won’t find a more accurate snapshot of the streaming industry anywhere. Download the full report now!