Reach your target audience, no matter how niche
Executive boards worldwide are confronting increasingly ambitious sustainability objectives, driven by the growing realization that a company’s performance in ESG areas directly impacts its long-term profitability. While nearly three-quarters of consumers (71%*) were concerned about sustainability in apparel, only 12% acted on this concern by making sustainable clothing purchases.
Journey Further’s ‘Sustain. Ability.’ report delves into the retail sector to uncover how brands with lofty sustainability targets can unlock revenue and ROI. Our research has identified a say-can-do gap and, as such, brands will learn:
- How putting strategy at the heart of your marketing campaigns will deliver higher ROI.
- How and why audience intelligence, creative strategy and channel investments need to work together for optimum performance and growth.
- How and why you should communicate differently with different audience segments.
Download the paper today.
*Boston Consulting Group’s Climate and Sustainability Consumer Survey of 2022