The Experience Advantage
User experience is a complex subject. Many digital businesses, big data platforms, and observability and analytics solutions have tried to find a way to represent it effectively, but the effort, manpower, and budget required to get even a small glimpse of what users are encountering on the front-end of digital platforms has been unsustainable.
Conviva, however, has put decades of research into translating vast quantities of data into an intelligible representation of true, real-time user experience. Our learning and practice working with leading brands in the industry has allowed us to identify the two aspects of experience which matter most for your business and therefore must be surfaced by your observability and analytics solution if you are to achieve true Experience-Centric Observability:
- Business-critical user journeys, or the user’s ability to successfully complete critical business journeys within your platform;
- Application interactiveness or the user’s visual experience in terms of performance and smoothness of interactions.
These challenges are all rooted in the same underlying problem. Existing Observability tools and the teams that use them are disconnected from what really matters to the business: user experience and engagement.
Explore this eBook by Conviva to uncover the profound influence Experience-Centric Operations can have on your business.