The 2024 State of the Website
Websites are the first point of contact with potential customers; a reflection of your company’s identity; a critical source of truth for any and all information about your business, mission, and offerings. And while it’s no secret that a well-executed website is essential, our research reveals that while 93% of marketing leaders believe innovation is critical to their web programs — 61% struggle with execution.
To better understand and map out the state of marketing websites across industries, we conducted a survey — in partnership with market research group Vanson Bourne — of 500 marketing leaders across the U.S. and North America.
Key findings from our research report include:
- The website is becoming an increasingly expensive and time-consuming asset to manage, with marketing teams spending $1.6M on average on website teams and software annually.
- Website ownership is a persistent challenge for marketing teams, with 81% stating their team is currently restricted by developers and other teams.
- Web tech stacks are not sufficiently empowering business users, with 60% of marketing leaders reporting their current stack is missing the mark.
- 50% of marketing teams that have implemented no-code or low-code tools are already witnessing incremental benefits.