The restaurant marketing guide to engagement and loyalty

Restaurants today are facing inflation and staffing shortages – which all drive up costs, affect food freshness and cut into profits. In addition to these macro trends, restaurants must respond to consumers’ increased expectations for digital and personalized experiences. One way they’re doing this is by investing in next generation digital loyalty programs.

This report from Mastercard guides restaurant marketers on three winning tactics that top restaurant loyalty programs use, what restaurants need in a loyalty and engagement solution, and the major factors to consider when implementing a solution.

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