Conviva's 2021 TikTok® Benchmarks and Strategy Guide for Brands
TikTok® is closing in on one billion monthly average users with no signs of slowing down. The app has become ground zero for new trends, future celebrities, and global movements. It also graduated from an experiment for brands to an important part of their digital and social strategy. In particular, TikTok® has become an essential stop for TV, movie, and streaming promotion, for nearly every network, streaming service, and TV show.
In this report, Conviva analyzed and benchmarked TikTok® usage from over 10 different industries and categories to determine, simply, who is doing the best on TikTok®.
Included in this report:
- Specific strategies and tactics that enabled these brands to achieve their TikTok® success
- How to utilize these strategies to grow your brand and get the most from emerging social media platforms