Delivering Customer Innovation

Delivering Customer Innovation

The potential of data to drive business value and create opportunities is well recognized by organizations globally. However, breaking free from legacy systems and transitioning to modern ones requires overcoming several challenges. The MIT Sloan Management Review Executive Guide provides exclusive insights to help organizations meet these challenges as they transition to becoming modern data-driven enterprises.

The guide discusses the importance of building a strong data foundation—a combination of cloud-based technology infrastructure, improving customer experience, and processes. Having this foundation in place is critical for making necessary data-driven decisions and responding to new opportunities faster. The benefits and steps to breaking down data silos in organizations are also addressed. Practical solutions within the guide are designed to empower business leaders to maximize the potential of data and give their organizations a real, competitive advantage.

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