[Playbook] Destination marketer guide on how to survive without 3rd party cookies

Can your destination stand out in a world without 3rd party cookies (3PCs)?

With major browsers deprecating 3PCs and Apple limiting the use of its device ID, key identifiers that digital advertisers have long used for targeting, pacing, measuring and personalizing are becoming less and less reliable.

83% of marketers believe their digital advertising efforts will be moderately to significantly impacted, as Epsilon research shows.

It’s time to prepare for and thrive in the new digital ad world, one without 3PCs. This playbook will help you:

  • Understand third-party cookies (3PCs) and how you and your marketing peers use them
  • Understand the effects of 3PCs phase-out on the digital advertising ecosystem
  • Explore options to invest your resources in preparation for the change
  • Build an action plan to succeed in a world without 3PCs

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