CORE magazine: A must-read for progressive marketing leaders
In the second issue of CORE, a magazine written for the most progressive marketing leaders, we explore the topics that are impacting marketers today and bring you firsthand industry insights to inspire future destination marketing strategies.
Read on and join the leading pack to challenge and rewrite what is possible in your marketing beliefs.
Key topics include:
The Power of Purpose:
- The definition of purpose-driven marketing and why it is important today
- How and where to start a purpose-driven marketing strategy
- Lessons learned from missteps
The Evolving Role of CMO and Marketing Organization:
- Full interview with CMOs from brands across different industries
- How the role of CMO has evolved
- How to balance short-term and long-term initiatives
- How to discuss marketing impact within the organization
How AI can play a more substantial role in your marketing