Keeping up customers’ demands for exceptional experiences was already a top priority for CSPs when COVID-19 hit. Now more than ever, it has become critical to engage each and every customer with empathy. CSPs need to hit the mark on every interaction, ensuring it’s completely relevant and tailored to the individual customer. CSP employees surveyed agreed – 50% indicated that making sure customers ‘feel like the company cares’ was a top CX priority.
And 73% of CSP decision-makers agreed that customers should be engaged individually.
However, CSPs realized that the CX status quo is not good enough – 43% said there’s a high proportion of customers raising complaints and not engaging with their communications
However, there is a solution. To increase customer satisfaction and deliver exceptional CX at scale, now is the time to invest in real-time decisioning. It’s the only way to truly deliver personalized, relevant experiences every single time.
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