Amazon.com customer experience innovation

At Amazon, everyone wants to innovate fast for customers.  Many of our best ideas come ground up, from the people closest to customers.  This session takes you behind-the-scenes to see how Amazon.com uses AI/ML to personalize, scale and invent new and compelling customer experiences.  Focusing on insights gained and lessons learned, the session will cover the cultural, process, and technology aspects of building and scaling AI and Machine Learning capabilities across the organization.

We will explore why Amazon.com decided to build Amazon Connect to serve millions of people daily and ensure personalized, dynamic, and positive customer experiences for all, and then highlight a range of features that move customer service from reactive to proactive through innovations such as text to speech and highly contextualized customer data analysis to help all businesses create positive and compelling customer experiences.

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