A Framework to Increase ROI Through Quality Data
The perception of data across organizations is changing. Data is no longer just one of the components of business. It has turned out to be ‘the business’.
Today, information is viewed as a lifeline by senior management and by many other departments for decision making, customer interactions, and optimum operations. An organization’s success heavily depends on how it is able to understand and leverage its data. Unfortunately, there continues to be a high amount of inaccurate data within enterprises today, despite developing multiple solutions/ systems to counter the same. Nowadays, a major portion of data for decision making is collected from external sources through a variety of channels. This often results in poor data quality, which has a negative effect on an organization’s ability to take decisions, run business, budget, market, and gain customer satisfaction.
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