With the exponential growth in media usage and streaming continuing to push the boundaries for advertising platforms executing millions of ad transactions per second, the era of real-time, targeted advertising is here to stay. This eBook will describe how the cloud is redefining the possibilities of online advertising. In discussing four common use cases, we will demonstrate how Amazon Web Services (AWS) gives your organization the opportunity to innovate faster, optimize cost performance, improve interoperability, and grow revenue for advertising and marketing technology workloads running at millisecond latency and petabyte scale.