AI doesn’t have to be trial by fire with your paid search strategy
In the wake of ChatGPT and Google’s Bard, several new ways exist to use artificial intelligence (AI) to enhance search features and make searching and finding information more straightforward and efficient. In fact, as AI-generated content appears more widely on SERPs, we will start to see a number of changes. Changes in consumer behavior, a new user experience, and an increase in zero-click searches, to name a few. As a result, marketers will need to reevaluate their current strategies and stay informed of updates in the search landscape to learn how to effectively leverage these integrated AI features to their advantage.
So how is AI affecting paid search, and how can you harness the power of AI to optimize your search marketing strategy? In this guide, DEPT®’s experts share their thoughts on how AI models are disrupting paid search and what marketers can do to avoid potential hurdles and stay up-to-date on their strategies. This includes a deep dive into:
- Reasons to introduce AI into search
- User behavior influenced by AI
- When the new AI will change the SERP