Air cargo is a highly volatile business. External factors such as trade policy, consumer sentiment, global events like economic recessions, spreading of communicable diseases, and socio-political situations have an immediate impact on air cargo.
For such volatile situations, partnerships and joint ventures can act as potential “shock absorbers”. They help airlines optimize their shared resources (capacity, network, sales & distribution channels, and facilities) to expand market base, improve uplift, and reduce operating costs without the need for acquisition of assets such as aircraft or facilities.
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