Are you truly customer-obsessed? Build and measure a value-driven loyalty program
Consumer expectations are at an all-time high.
In order to keep shoppers engaged, brands needs to provide value to their customers. At the same time, brands are expected to show real results from loyalty investments. So how can you do both simultaneously?
In the webinar, Forrester’s VP Principal Analyst, Mary Pilecki and Epsilon’s Vice President of Sales Consulting, Shamba Schmidt discuss how your brand can embody customer-obsessed loyalty while assembling a program that delivers both value to your best customers and measurable revenue for your brand.
Key takeaways include:
- Today’s loyalty market challenges and insights from Forrester
- How to make “customer obsessed loyalty” achievable for your brand
- Metrics to measure a healthy program (that aren’t just enrollment numbers)