Building a Data Management Strategy for Your Nonprofit
In a digital-first world, every organization needs a data management plan. Yet, fewer than 25% of nonprofits report having a plan in place. This means data is infrequently shared across departments and rarely used to make decisions or predict future stakeholder behaviors.
A data management plan is fundamental to make an impact and an attainable goal regardless of organization size or technological capacity. An effective data management plan takes into account your mission, staffing, time, budget, goals, existing technology, and more.
When a nonprofit invests in data management, they are more impactful because they can use data to:
- Analyze and visualize data related to all aspects of operations and use this information to make better decisions.
- Make engagement campaigns more intelligent, sticky, and compelling by activating data for predictive insights.
- Improve operational efficiency and the employee experience by automating data to streamline business workflows.
- Put trust at the center of your mission by ensuring stakeholder data is cleansed, compliant, and secure.
This document will explore how to begin building a data management plan and unlocking data value with Salesforce technology.