Una tienda de conveniencia usó SessionM de Mastercard para dirigir sus promociones a segmentos de clientes de alto potencial.
Una tienda de conveniencia usó SessionM de Mastercard para potenciar su programa de lealtad combinando un diseño sólido de comunicación masiva (puntos, niveles, premios) con tácticas y herramientas convincentes de comunicación personalizada. Sin embargo, la tienda tuvo problemas para medir el rendimiento real del programa de lealtad debido a su incapacidad para diseñar de manera efectiva una prueba con un grupo de control bien emparejado.
Descargue el estudio de caso para conocer cómo SessionM de Mastercard apoyó a una tienda de conveniencia para optimizar y medir el éxito de su programa de lealtad.
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