Unlocking the digital potential of Small and Medium Businesses. This ebook brings together the experience of a wide range of industry experts. We want to offer a clear and workable guide for decision-makers in the creative teams of small and medium-sized enterprises, filled with plenty of tips and inspiration for addressing day-to-day challenges. The content • Creative transformation: Where does it lead? • Administrative challenges of creative work • Teamwork in hybrid and remote working models • Promoting creativity – providing structures and space for ideas • Future ready: keeping an eye on new developments, harnessing potential at an early stage