Donor Research Checklist

Before you can turn prospects into philanthropic partners for your organization, you need to build comprehensive donor profiles. Armed with the right information, you gain insights into the best approach for engaging, nurturing and inspiring loyalty from your donors. And with more than 1.5 million philanthropic organizations competing for donor attention, timely, relevant donor data is a must. Without it, donor retention can suffer, putting you on a perpetual—and costlier—quest for new donors to fill the void.

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