Research before the coronavirus crisis struck shows that 76% of IT decision makers (1) believed that sustainability would be a ‘highly important’ credential for businesses by 2025. This was reflected in workforce mindsets too: an HP study revealed that 61% of employees believed that sustainability was mandatory for modern businesses (2). As a result, businesses were responding. For example, 75% (3) of European companies committed to deliver against the UN’s Sustainable Development Goals (SDGs) — and, 77%(4) of decision makers said they took consideration for the environment into account when they make purchase decisions.
(1) Quocirca Print 2025 Phase 2, July 2019 https://www.print2025.com/reports/quocirca-covid-19-study-phase-2/
(2) HP Workforce Sustainability Survey, April 2019: https://press.hp.com/content/dam/hpi/press/press-kits/2019/earth-day-2019/HP%20Workforce%20Sustainability%20Survey.pdf
(3) UN Global Compact 2018 https://www.unglobalcompact.org/library/5637
(4) B2B Pulse
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