Epsilon named a Leader in data clean room IDC MarketScape
Epsilon is proud to be positioned as a Leader in the IDC MarketScape for Worldwide Data Clean Room Technology for Advertising and Marketing 2023-2024 Vendor Assessment. This is Epsilon’s second IDC recognition this year: Epsilon was also named a Leader in the IDC MarketScape: Worldwide Demand-Side Platforms 2023 Vendor Assessment.
The MarketScape evaluated several clean room solution vendors, and looked specifically at privacy, data collaboration and activation capabilities. The report highlighted Epsilon’s use of ID-based data and its ability to provide a comprehensive view of customers and prospects.
The report highlighted Epsilon’s use of ID-based data and its ability to provide a comprehensive view of customers and prospects. It also noted, “Epsilon has highly satisfied customers that are pleased with the direction of the solution.”
According to the report, “Identity resolution is a pre-built capability of the data clean room, utilizing Epsilon’s CORE ID. Epsilon’s data clean room has immediate connection to enrichment data from the firm as well as other third-party data providers for use in the platform.”