Estimating the long-term cost of data breaches to brands and businesses today.
Up to $223b of the World’s Top 100 Brands’ Value could be at risk from a Data Breach, finds Infosys-Interbrand Study. In a world where technology has gotten weaved into every facet of our lives, we find ourselves living in a data-rich society. And this has made cybersecurity a part of our everyday lexicon, driving our choice in our association with brands.
Most studies on data breaches tend to focus on the immediate costs to businesses – drop in profits or loss in revenues. However, the real impact on businesses could run much deeper as breaches can affect the long-term relationship between the customers and the brand. In the endeavor to gauge this real impact, Infosys partnered with Interbrand to understand the impact of a breach on the brand’s relative strength. The study involved extensive desk research, discussions with security experts, along with a poll amongst Interbrand’s Brand Valuation Experts from across 15 countries.