Four Customer Experience Tools That Fuel Your Customer Acquisition Strategy
As a customer experience (CX) professional, you don’t need to be convinced of how improving customer experiences leads to improved financial outcomes in the future. However, actually proving this relationship can be easier said than done.
In our decades of experience, we’ve found that CX practitioners can best prove that elusive financial linkage across four basic economic pillars: Customer Acquisition, Customer Retention, Cross-sell and Upsell Opportunities, and Cost Reduction.
Each of these elements are fundamental to how a company’s executives manage the business. But today, we’ll be examining the first pillar, customer acquisition and specifically how four cutting-edge customer experience tools can be used to inform the business decisions that convert non-buyers to buyers, increase market share, and grow revenue.