Opus Research has confirmed that voice assistants are becoming ubiquitous. Leading companies are deploying voice AI across channels to create consistent experiences and promote better customer service, convenience, and loyalty.

A recent survey by Opus Research and SoundHound, a global leader in voice artificial intelligence, revealed that 67% of top brands are already implementing voice assistants. Among them, many are moving away from the inherent restrictions of depending on a third-party platform, such as Google and Alexa, and setting their goals on a custom, branded voice experience. Given the ubiquitous nature of voice assistant technology, if you’re in the 33% of brands who are still sitting on the fence, the time to act is now—before your market share is gone.

In this report, we discuss the findings of the survey, including:

• The road to ubiquity: voice assistants for everyday tasks
• The business case for an investment in voice AI
• Perceived challenges that reflect opportunities
• The custom wake word conundrum
• Communicating the value of voice assistants