Home Depot Seeds Sampling Program doubles conversion rates

Home Depot Canada has been innovating its e-commerce store for many years. And at the center of that innovation is a user-generated content (UGC) strategy that collects written and visual UGC to improve consumer confidence and conversion rates.

To deliver its UGC strategy, Home Depot Canada launched The Home Depot Seeds Program, a review seeding program that puts products in the hands of Home Depot Canada’s most loyal shoppers in exchange for honest reviews. These reviews provide Home Depot with written and visual UGC that drives shoppers to convert twice as often.

Learn how Home Depot Canada encourages vendors to use the Seeds Program strategically to generate UGC for seasonal, regional, exclusive, and new product ranges to ensure success throughout the entire year.

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