How Online Communities Improve Every Stage of the Customer Journey
In this ebook you’ll learn how your brand can use an online community to improve every stage of the customer journey, from awareness and interest to purchase and advocacy.
Online communities are highly valued by consumers today. Why? Here are just a few of the reasons:
– Peer content is more trusted.
– Community content is fresher.
– Communities scale and specialize.
– Inclusion.
This ebook is a guide to help communities build more connections and solve more problems by embedding the best community experiences in more places along the customer journey.
Khoros is a global leader in digital-first customer engagement software. We build enterprise software for digital customer service, online brand communities, and social media management — differentiated by award-winning services with 20+ years of experience. Over 2,000 brands, including 52 of the Interbrand 100 companies, use Khoros to power approximately 500 million daily digital interactions, and create customers for life. Khoros has over 10 industry awards from TrustRadius, Stevie Awards, G2, and more. Khoros, built from Spredfast + Lithium, is part of Vista Equity Partners with nine offices globally.