How to Market in the Right Moment with the Right Message
No one wants to be viewed as just an IP address, a theoretical profile, a demographic segment, or other vaguely defined term. We all want to be treated as individuals. And as consumers, we’re more likely to want to interact with a company that sees us as human—not a random collection of devices.
That’s the premise behind people-based marketing: targeting actual people instead of devices. It’s about marketing and advertising with an eye to quality, not quantity. For people-based marketing to be effective, your team must identify the same individuals across channels and devices and guide them down the purchase path by delivering high-quality content.
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