You’re sitting comfortably on the couch, and have just finished watching the last episode of your current favourite series on Sky TV. It’s still early for bed, so you decide to pick something new to watch. However, you have no desire to scroll through endless menus. Fortunately, Sky TV’s voice control feature is ready to offer suggestions tailored to your interests. You simply ask what to watch and one of the suggestions sounds great. So you settle back and push ‘play’.

Great customer experiences happen in real time. Not days or weeks after a customer first engages. If you can build a bridge between real-time insights and real-time action, you can deliver highly relevant experiences—right when your customers are ready to engage.