Retail Guide: A Proactive Approach to the Cookie Apocalypse
By the end of 2023, we will say farewell to third-party cookies. This presents a challenge for retailers, but also an opportunity to focus on valuable first-party data that comes directly from your customers.
Download this retail guide to learn how to prepare for the loss of third-party data, develop solid relationships with shoppers via first-party data, and leverage the right technology to bypass the cookie apocalypse so you can drive personalized experiences for new and existing customers alike.