Rethinking Mobile Engagement for Brands and Agencies
US adults spend a lot of time on mobile—about 4 hours, 33 minutes every day, according to eMarketer’s forecast. With the amount of time spent on mobile rising, marketers need to rethink how they engage with consumers.
With a focus on attention metrics, ad formats, and new opportunities for advertisers and publishers, you’ll learn how to:
- Incorporate the ways consumers interact with their devices into your next branding campaign
- Connect with your audience using in-game, video, rewarded video, and rich media ads
- Stand out among competitors by testing new mobile advertising innovations, including opportunities on the lock and home screens of mobile devices